Structuring Your PPC Campaign
A successful PPC campaign is all about structure - the better the structure the more efficient your campaign will be. Every PPC account, whether it is with Google, Yahoo or Bing starts with a single campaign.
Each of your campaigns should reflect a single goal - for example, increase the number of sales through your website. Our online marketing team can help you to define this based on your target audience and an analysis of the key areas of your website.
Some effective ways of organising your campaign's are by:
A successful PPC campaign is all about structure - the better the structure the more efficient your campaign will be. Every PPC account, whether it is with Google, Yahoo or Bing starts with a single campaign.
Each of your campaigns should reflect a single goal - for example, increase the number of sales through your website. Our online marketing team can help you to define this based on your target audience and an analysis of the key areas of your website.
Some effective ways of organising your campaign's are by:
Theme or product line (coffee products, tea products, gift baskets).
Your website's structure, such as by categories (purchase, learn, signup).
Different brands (X, Y and Z).
Geography (London, Manchester and United kingdom).
Language (English, Spanish, German).
Distribution preference (search engines only, content sites only or both search and content).
Budgets (different budgets per product line).
Our team will consult with you to define the most efficient means of not just organising your PPC campaign, but defining & structuring your Adgroups and selecting your keywords. Only once the client agrees the PPC campaign structure and content will we activate the account.
During this initial activation period, our team will monitor the campaign in order to review, test and further refine the efficiency of your PPC campaign.
For more information or advice about how Lab Lateral can develop & structure a new or existing PPC campaign, contact our Online Marketing team on 01483 60 80 60.
PPC Marketing Resources:
