Other Sponsored Listings
Even though Google has long been the search and PPC campaign provider of choice due to the popularity of its search engine, our online marketing team always keep in mind other sponsored listing providers (like those listed below), in order to tap into new audiences and online opportunities.
Lycos (www.lycos.com or .co.uk)
Yahoo (www.yahoo.com or .co.uk)
Bing (www.bing.com) - launched by Microsoft, Bing replaced the existing MSN search engine and is rapidly growing in popularity.
AltaVista (www.altavista.com or .co.uk) - part of the Yahoo search network.
Ask (www.ask.com or .co.uk)
Excite (www.excite.co.uk)
The sponsored listing services offered by these search engines work in a similar way to Google, but are not as popular with advertisers because the volume of users searching with these other providers is smaller when compared to the Google search network. However, due to the ever changing online environment our team believe it is essential to consider other viable options for our client's online presence in order to react to changes in consumer search and navigation trends.
Our Online Marketing team are always on the look out for new PPC & sponsored listing opportunities and will always devise a PPC strategy that is tailored to your website and campaign objective(s), whilst representing the most efficient ROI (Return on Investment) in reaching your target audience.
For more information or advice about how Lab Lateral can develop a new Pay per Click (PPC) campaign or evaluate an existing Sponsored Listing campaign, contact our Online Marketing team on 01483 60 80 60.
