We worked together with Reed Learning, a leading provider of training courses and professional qualifications, to build a new website suitable for their varied customer base.
Using Sitecore as our platform, we created engagement points and a series of customer personas, so the site could be personalised for individual users - showing them the exact information they required. We also worked together to streamline admin processes for the Reed Learning team, allowing them to easily follow leads, manage campaigns and quickly react to customers’ needs.
As well as being much simpler and cleaner to use through personalisation, the Reed Learning website has also seen a decrease in abandonment rates and almost tripled their previous conversion rates, fulfilling the goals of both the internal teams and the users themselves.
Increase in conversion rate
SEO goal completions
Decrease in abandonment rate